It is heartening when brands do something above & beyond what is expected from them, something to enrich people's lives and not just sell their product. Colgate has always been a brand enshrined in the very roots of any Indian family, always at the forefront of ensuring dental security for us from our childhood. Now they have taken an appreciable step of rekindling children's imagination, how cool is that!
How often do we all complain about the modern lifestyle that has corrupted the very idea of childhood, how we weep on watching them be glued to TV, video games, internet 24/7. Our parents always compare this to their times when children used to play in open parks and spend time reading books. Well, Colgate has decided to fire up the spirit of adventure and streak of creativity among the kids by encouraging them to weave stories!
I was honored to stumble onto Colgate Strong Teeth Packs that come equipped with a magical seaworld inside, that of more than 15 characters such as turtles, octopus and starfish, inhabiting themes like Treasure Hunt, Pirate Ship, Coral Reefs and Magical Mermaid! Welcome to the world of Colgate Magical Stories where kids can cut out these images, craft stories of their own and play to their heart's content. Doesn't this sound like those heavenly childhood days we all crave for?
The basic question underlining the idea is -when was the last time your child told you a story? Honestly, the last time I heard a story from my 10 year old nephew is when he was trying to explain the delightful world of pokemon go! I was just too excited to share the Colgate Magical Stories world with him and also a bit apprehensive as to how he, the tech-crazy little genius, would take the idea.
Me-' So here is something you would like Vikas'
Vikas- 'I am playing Pokemon, don't disturb pleez'
Me- 'This is better than Pokemon'
Vikas -'No wayyyyyyy'
Me-' This is as good as Harry Potter, infact even better, since you can make a Harry Potter story yourself, underwater!"
Vikas finally looked up after a 10 seconds pause, keeps his phone by his side, takes the packs from me, starts tearing them apart carefully and instantly gets absorbed in the characters.
2 Minutes later, Vikas-'See this is a battle between evil and good too just like Harry Potter'
Me-'How so?'
Vikas, the cheeky jowl -'You adults don't see anything!'
Me- 'Indulge me'
Vikas-'See here, Blackbird wants his treasure and you know what is inside the treasure chest? The method to bring world peace. But the evil forces of the world have joined hands to not let Blackbird near the treasure chest which has been buried in the deepest part of the oceans and they have installed their evil guards at different places. Blackbird hurries because he has to stop the world wars. So he dives in the ocean and meets the helpful trio of Puffer Fish, Star Fish and Sea Turtle. This trio is the funniest in the ocean and they decide to help Blackbird.
Turtle Fish has the uncanny ability to sense the presence of evil creatures while Puffer Fish has the special ability to secret a toxin to make them inactive. So as they move ahead, they incapacitate the evil creatures and get closer to the treasure. But halfway across the ocean, all 4 of them lose their way and separate.
This was a plan by the evil forces who have possessed Sting Ray, Killer Whale and Shark to kill Blackbird and the funny trio. The Mermaid with her super hearing comes to know of this plan and prays to her father, the King of underworld to save Blackbird and funny trio. Her father comes out of the sea to battle the evil forces. Mermaid has the potion that takes away the possessiveness of Sting Ray, Killer Whale and Shark and turns them into personal soldiers of Mermaid. Now they search for Blackbird & the funny trio to bring them to the treasure chest.
When they find Blackbird, he is severely tired and malnourished. The evil forces have drained all his energy. So all the sea creatures come together and decide to donate a part of their personalities to revive him. Puffer Fish gives his protective shield, Star Fish gives his sense of humor, Sea Turtle gives his agility, Mermaid gives her kindness, Shark gives his super hearing ability, Whale gives her superb smelling power, Sting Ray gives his mental agility and with all their love Blackbird is finally revived. As soon as he opens the treasure chest, a golden glow comes out and destroys the evil forces and world peace becomes a reality'
Me-*Speechless*
Vikas did not go back to his phone, rather he has been conjuring up stories like these with all the characters now and I suspect pretty soon he will have a children's story book ready, all thanks to Colgate Magical Stories :)
Not only do these stories fuel up mad genius creativity, these packs also come overloaded with a wealth of information about the sea world, such as the fact that a octopus has 3 hearts and a sea turtle can weight upto 300 kgs! Even I did not know these, after all the underwater world has always been a fascinatingly mysterious place for us humans, so kudos to Colgate for taking the initiative to bring some innovative fun with knowledge in our kids' lives :)
How often do we all complain about the modern lifestyle that has corrupted the very idea of childhood, how we weep on watching them be glued to TV, video games, internet 24/7. Our parents always compare this to their times when children used to play in open parks and spend time reading books. Well, Colgate has decided to fire up the spirit of adventure and streak of creativity among the kids by encouraging them to weave stories!
I was honored to stumble onto Colgate Strong Teeth Packs that come equipped with a magical seaworld inside, that of more than 15 characters such as turtles, octopus and starfish, inhabiting themes like Treasure Hunt, Pirate Ship, Coral Reefs and Magical Mermaid! Welcome to the world of Colgate Magical Stories where kids can cut out these images, craft stories of their own and play to their heart's content. Doesn't this sound like those heavenly childhood days we all crave for?
The basic question underlining the idea is -when was the last time your child told you a story? Honestly, the last time I heard a story from my 10 year old nephew is when he was trying to explain the delightful world of pokemon go! I was just too excited to share the Colgate Magical Stories world with him and also a bit apprehensive as to how he, the tech-crazy little genius, would take the idea.
Me-' So here is something you would like Vikas'
Vikas- 'I am playing Pokemon, don't disturb pleez'
Me- 'This is better than Pokemon'
Vikas -'No wayyyyyyy'
Me-' This is as good as Harry Potter, infact even better, since you can make a Harry Potter story yourself, underwater!"
Vikas finally looked up after a 10 seconds pause, keeps his phone by his side, takes the packs from me, starts tearing them apart carefully and instantly gets absorbed in the characters.
2 Minutes later, Vikas-'See this is a battle between evil and good too just like Harry Potter'
Me-'How so?'
Vikas, the cheeky jowl -'You adults don't see anything!'
Me- 'Indulge me'
Vikas-'See here, Blackbird wants his treasure and you know what is inside the treasure chest? The method to bring world peace. But the evil forces of the world have joined hands to not let Blackbird near the treasure chest which has been buried in the deepest part of the oceans and they have installed their evil guards at different places. Blackbird hurries because he has to stop the world wars. So he dives in the ocean and meets the helpful trio of Puffer Fish, Star Fish and Sea Turtle. This trio is the funniest in the ocean and they decide to help Blackbird.
Turtle Fish has the uncanny ability to sense the presence of evil creatures while Puffer Fish has the special ability to secret a toxin to make them inactive. So as they move ahead, they incapacitate the evil creatures and get closer to the treasure. But halfway across the ocean, all 4 of them lose their way and separate.
This was a plan by the evil forces who have possessed Sting Ray, Killer Whale and Shark to kill Blackbird and the funny trio. The Mermaid with her super hearing comes to know of this plan and prays to her father, the King of underworld to save Blackbird and funny trio. Her father comes out of the sea to battle the evil forces. Mermaid has the potion that takes away the possessiveness of Sting Ray, Killer Whale and Shark and turns them into personal soldiers of Mermaid. Now they search for Blackbird & the funny trio to bring them to the treasure chest.
When they find Blackbird, he is severely tired and malnourished. The evil forces have drained all his energy. So all the sea creatures come together and decide to donate a part of their personalities to revive him. Puffer Fish gives his protective shield, Star Fish gives his sense of humor, Sea Turtle gives his agility, Mermaid gives her kindness, Shark gives his super hearing ability, Whale gives her superb smelling power, Sting Ray gives his mental agility and with all their love Blackbird is finally revived. As soon as he opens the treasure chest, a golden glow comes out and destroys the evil forces and world peace becomes a reality'
Me-*Speechless*
Vikas did not go back to his phone, rather he has been conjuring up stories like these with all the characters now and I suspect pretty soon he will have a children's story book ready, all thanks to Colgate Magical Stories :)
Not only do these stories fuel up mad genius creativity, these packs also come overloaded with a wealth of information about the sea world, such as the fact that a octopus has 3 hearts and a sea turtle can weight upto 300 kgs! Even I did not know these, after all the underwater world has always been a fascinatingly mysterious place for us humans, so kudos to Colgate for taking the initiative to bring some innovative fun with knowledge in our kids' lives :)
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