Wednesday, December 23, 2015

Changing shopping scenario and #FlipkartKids

Kids these days,huh!
How many times have we uttered or heard those words :D

Well, this post is about a brilliant Indiblogger event I had the honor of attending a while ago- the Indiblogger #FlipkartKids meet, where, you guessed it, it was all about kids.

The Blue Frog in Mumbai, an avant garde club was the venue for the day on 19th Dec, 2 PM in the afternoon was when some awesome bloggers (mostly,mommy bloggers) congregated to witness the launch of 'Flipkart Li'l Stars-India's biggest online kids store'. Selfies with other bloggers, chit-chatting about all and sundry topics happened freely as brilliant food & cocktails kept us company on this afternoon. The main event was kickstarted by Kalpana Behara,an accomplished mommy blogger talking about her struggle and victories in the field of blogging. My favorite part of the event was the brilliant panel discussion with experts from Flipkart and brands like Disney and Chhota Bheem. A lot of facts came to the fore.

The world is changing so rapidly, it is the same with our kids nowadays. They are so modern, they grow up so quickly, they are very confident and they want nothing but the best and latest. If their friends all have Hannah Montana toy, they also want that. Nowadays Chhota Bheem is all the rage and it is something that all kids want too! There are themed birthday parties happening and kids are always in competition with each other on having the latest toys, even if it is from abroad.

The parents are also very aware nowadays and don't mind giving the best to the kids. #FlipkartKids is bringing a plethora of Indian and International toys and other paraphrenalia to India so that the kids can be in touch with their wants all the time. There are quite a few challenged involved, such as quality control, size problems when it comes to kids' fashion, problems in designing toys, toys and games for kids with special needs. But Flipkart and their sellers are taking care of it all. Even International brands that are not available in India are now being available on Flipkart for delivery to our confident new generation of kids.

Having been a part of this very lively and interactive session, it was now time for some fun in the form of music by Blender in the Code as well as games in the form of ad mad where all of us bloggers were divided into teams who had to make ads to sell products from Flipkart Kids section! Unlimited fun was had by one and all, the whole event made even more special with the interaction we all had,and the souvenir of Chhota Bheem soft toy given to us by Flipkart.

Waiting to shop from #FlipkartKids and to attending more such amazing events next year :)






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